Jacqueline Oud - Culture

Storytelling - Think Pixar

The magazine "Businessweek" published in his online magazine [1] a glossary of buzzwords that, as they call it, "are some terms you need to know, to navigate the next meeting or sharpen a pitch."

One I quite liked is the following:

Storytelling: The art of creating a compelling narrative for your product and brand that connects emotionally with your customers. Think Pixar.

I also had a good laugh with the "Thougtless acts" where they mention the fact of hanging Post-Its around your PC .... sounds very familiar to me.

Have a look yourself and read the other buzzwords of 2005 and get already a rather good view of 2005 trends: Buzzwords 2005: a glossary

[1article published in December 2005